What is an Age Friendly Business?

Being an Age Friendly business means you are committed to creating a welcoming environment and providing great service for people of all ages. Age Friendly employers recognize the needs of benefits of retaining an older, age-diversified workforce. Age Friendly organizations recognize that our communities are aging, that today’s 60 year-old is not the 60 year- old of even 15 years ago.

Why is being Age Friendly important?

  • Everyday 10,000 people turn 65 in the United States.
  • In 2030, 1 out of 5 Oregonians will be 65 or older.
  • In the U.S., those older than 55 will control 70% of all disposable income by 2017.

Although there are older adults that are indeed vulnerable and in need of assistance, there are even more vibrant, healthy, longer-lived older adults eager to take part in their communities. Eager to work, to shop, to eat, to volunteer, to attend community events – to have a glass of wine in the evening with a friend…..to be a part of the world around them!


  • Only 4% of Americans over 65 actually live in nursing homes.
  • Only 1 in 9 older adults will ever get Alzheimer’s.
  • More and more older adults are choosing to remain in the workforce (some out of necessity and most for enrichment from their jobs).
  • Oxford Economics estimates the economic activity associated with Americans aged 50+ will account for 46% of GDP and support 60% of Employment.

We all benefit when older adults are fully able to engage with and support businesses and organizations in our communities!

Age Friendly Business Network

AF Color Logo with Low ResHundreds of businesses have participated in our certification program in recent years throughout the Portland metropolitan area. We have recently transitioned our program from a certification program to a membership-based Age Friendly Business Network where Elders in Action can provide a wider array of hands-on and online resources, educational events, and opportunities to network and share best practices.

Elders in Action’s Age Friendly Business Network links the private and public sectors around issues most important to older adults, and connects you with agencies and businesses working toward a more Age Friendly Portland region. Through our extensive outreach models, we also tell the stories of business making change through their work, their attitudes, and their new directions.

We encourage you to get to know the businesses and organizations in our Network who are paving the way forward in the realms of design, accessibility, and attitudes that support a growing, thriving, older customer base, constituency and workforce!

How can I learn more?




Contact Shanna Pittman-Frank at shanna@eldersinaction.org or 503.595.7590 for more information!